Target Week: August 3 to August 8, 2026 | Operators: Jose Suarez & Diane
Three primary email sequences, call scripts, objection handling matrix, and reply triage procedures. Jose leading MI, MD, and NC eVP setup. Diane leading Texas corridor expansion & NC account follow-ups.
| Parameter | Michigan (MI) Campaign | Maryland (MD) Campaign | North Carolina (NC) & Texas (TX) |
|---|---|---|---|
| Campaign ID | MI-STAB-2026-08 | MD-STAFFCOMM-2026-08 | NC-RURAL-2026-08 / TX-CORRIDOR-2026-08 |
| Target Segment | Corewell Health facilities, independent community hospitals | Johns Hopkins, MedStar Harbor, MedStar St. Mary's, UMMC | NC rural hospitals & TX Luling/Gonzales/Guadalupe corridor facilities |
| Lead Operator | Jose Suarez | Jose Suarez | Jose (NC eVP Setup) & Diane (TX Corridor & NC Follow-ups) |
| Cadence Type | 3 email touches + 1 phone call (Day 1, 4, 9 email; Day 5 call) | 3 email touches + 1 phone call (Day 1, 4, 9 email; Day 5 call) | 3 email touches + 1 phone call (Day 1, 4, 9 email; Day 5 call) |
| Key Differentiator | MConnect portal registration & post-agreement stabilization support | Safe Staffing Act mandate + labor spending disclosure law | State eVP public procurement setup & direct hospital district outreach |
| Exclusions | Restricted MSPs (CSU, TRIO, MedSolutions, Shiftmed, DNA) | Ascension Saint Agnes Hospital (excluded). Restricted MSPs. | Restricted MSPs (CSU, TRIO, MedSolutions, Shiftmed, DNA). |
Subject: Supporting staffing stabilization at [Facility Name] Hello [Contact Name], Following recent contract agreements across Michigan health systems, many facilities are focusing on stabilizing unit coverage while new schedules take effect. MNA Healthcare provides travel RNs, LPNs, and CNAs to help community hospitals bridge transition periods without overwhelming core staff. We operate with customized rate sheets and transparent placement terms. Would you be open to a brief 10-minute call this week to discuss backup staffing options for [Facility Name]? With appreciation, Jose Suarez Business Development Specialist MNA Healthcare Office: 954-488-3801 | Fax: 954-944-2484 Email: jsuarez@mnahealthcare.com
Subject: Clinical staffing committee alignment at [Facility Name] Hello [Contact Name], With Maryland's Safe Staffing Act requirements in force and new reporting guidelines for contracted labor, health systems are reviewing vendor partnerships to ensure full committee alignment. MNA Healthcare holds an active, non-expiring Maryland Nursing Pool License. We support regional facilities with travel RNs, LPNs, and CNAs to maintain unit ratio targets during peak census periods. Are you available for a quick 5-minute conversation to see how MNA can serve as a backup agency resource for [Facility Name]? With appreciation, Jose Suarez Business Development Specialist MNA Healthcare Office: 954-488-3801 | Fax: 954-944-2484 Email: jsuarez@mnahealthcare.com
Subject: BD Focus Week of 08/03/26 Good morning, Primary focus: - Outreach (calls) - MI, MD, NC, TX - Recruiter-sent leads - Michigan: follow up on Corewell Health post-agreement stabilization opportunities and continue MConnect portal registration - North Carolina: execute Jose-owned rural/public-account expansion shortlist and eVP public-procurement setup; Diane leading NC account follow-ups - Texas: Diane leading Texas corridor expansion (Gonzales Healthcare, Guadalupe Regional, PAM Luling) Secondary focus: - MSPs - Government accounts - Wisconsin: structural shortage persists but no new actionable signal this week - South Carolina: regional shortage monitoring and pipeline review - North Dakota: Golden Acres Manor cross-sell follow-up calls Please let me know if you have any questions or need me to prioritize anything else. With appreciation, Jose Suarez Business Development Specialist